Filter for filter
Snapchat

Problem:
The filter bubble is a state of intellectual isolation, that selectively withholds the information needed for a broader perspective. 

Insight:
Not every filter is bad, some is actually really funny.

Solution:

Snapchat’s addictive filters is the perfect extortion tool for approaching the problem in a fun an interactive way.


Submission for Young Glory – Awarded silver.

 

Art Director: Felix Gerlam
Copywriter: Jakob Alledal